09/16/2015 09:00
Avenida Virgen de la Montaña, nº 14 (Cáceres)
Organized by Lidia Andrades Caldito
Venue
Dr Juergen Gnoth's interests focus on consumer behaviour, in particular tourism services marketing, event management, place branding and marketing ethics. Juergen is a leading member of the Tourism Research & Place Branding Group and an international and cross-cultural researcher.
Prof. Larry Dwyer is Professor Dwyer is President of the International Academy for Study of Tourism, the International Association for Tourism Economics and a member of the International Advisory Board of the Business Enterprises for Sustainable Tourism Education Network (BESTEN).
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